About Us

Maayan Capital was founded with a simple belief: that businesses and investors can achieve profitable growth while creating a positive impact on society and the environment. The word “Maayan” means spring or source of life – reflecting our mission to be a source of sustainable solutions and fresh insights for our clients. We are passionate about helping you succeed in the new economy where sustainability and profitability go hand-in-hand.

As a boutique firm, we pride ourselves on a high-touch, personalized approach. You won’t get off-the-shelf advice from us – we listen to your unique challenges and craft strategies that fit. Being small and purpose-driven also means we move quickly and adapt to your needs, acting as an extension of your team. Yet, we punch above our weight: Maayan Capital is highly connected in the ESG, carbon, and finance ecosystems. Our consultants bring decades of combined experience across investment banking, sustainability consulting, and industry. We leverage a broad network of partners – from carbon project developers and technology providers to investors and policy experts – to give you unparalleled access to expertise and opportunities.

What sets us apart? We like to say it’s our blend of heart and smart. We genuinely care about making a difference (that’s the heart), and we pair that passion with seasoned professional insight (that’s the smart). When you work with Maayan Capital, you get a team that is mission-driven and outcome-focused. We roll up our sleeves to help implement recommendations, not just leave you with a report. From big-picture strategy to on-the-ground execution, we are by your side to ensure initiatives are not only planned but also done.

Our philosophy is rooted in collaboration and empowerment. Sustainability can feel complex, but you’re not alone in this – we guide and educate your team along the way, so capabilities are built within your organization for the long term. We celebrate quick wins and also map out the longer journey toward resilience and positive impact. Ultimately, your success is our success: when you achieve your ESG goals – be it launching a green product line, securing that sustainability-linked investment, or hitting a carbon reduction milestone – we succeed together in making the world a bit better.